My news organization is the NY Times. Their Twitter post consist of news headlines directly related to stories on their website. They do allow you to reply, however I do not see where the replies go, and I do not believe they reply to submitted replies. The NY Times has almost 2 dozen sites that cover such topics as the economy, journalism, world news, college education and book reviews. The Times has more than 2.3 million followers and it follows about 193 people and organizations. The tweets do match up with the tenor of the website. The website doesn’t actively engage the Twitter Community it only sends out links.