My news organization is the New York Times. The site is one of the cleanest and easiest to read and navigate that I’ve been on. The NYT is one of the country’s leading news organizations and the site is one of the best around.

Relative v/s Absolute

Most links on the NYT website are relative links, linking either to other pages or different points on the same page within the site itself. Relative links are used for headlines or links within the stories body. Absolute links are used for advertising that is located at the top of, or along the right-side of the page, and sends the reader offsite to the advertiser’s website.

Shells

The use of shells is limited. A review of the sports section shows some shells that display box scores for games in progress. However, beyond that, the pages are populated with additional sports stories and the use of alternate story forms is limited. With the NCAA men’s and women’s tournaments in progress viewers would benefit from more detailed coverage of the games going on around the country.

Additionally, some of the major stories in the headlines like coverage of the new Health Care legislation read better when accompanied by related health care stories that are packaged together either in the same section or on the same page.

Clean Links

NYT does a very good job of describing the links so that the reader has a pretty good idea of what to expect when they click on one. There are no dead or unconnected links that I could find after clicking on several dozen.

The NYT provides outstanding coverage of today’s issues. They are, in my opinion, pioneers in the industry.  I prescribe to their old fashioned way of reporting the news combined with their ability to adapt to a changing market. And while many news organizations are coming up with radical and innovative ways to gather and report the news, most still look to the NYT as an industry leader and generally follow the standards they set.

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